Up and Running

SEPTEMBER 8, 2016

Come up with a compelling social media campaign to build brand awareness (a competition perhaps, or a giveaway). Start doing guerilla marketing. Create a paid advertising campaign. Alert the press (reach out to local newspapers, radio stations, businesses, and so on).

Software Review 60

Software Review Technical Review Intellectual Property Guerilla 60

Startup Professionals Musings

SEPTEMBER 26, 2014

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over.

Hockey Stick 263

Hockey Stick Guerilla Acquisition Revenue 263

Startup Professionals Musings

MARCH 3, 2018

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over.

Hockey Stick 130

Hockey Stick Guerilla Acquisition Revenue 130

Startup Professionals Musings

NOVEMBER 1, 2015

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over.

Hockey Stick 120

Hockey Stick Guerilla Startup Acquisition 120

Up and Running

APRIL 5, 2016

Start building your social media campaign in advance. For one of our restaurant clients, we planned an online social campaign, teasing the opening and showcasing the unique atmosphere and food,” says Erin Pearlman, Communications Coordinator for Appleton Creative, Inc. Don’t forget paid advertising. Get in early.

Social Media 60

Social Media Elevator Pitch Guerilla Campaign 60

YoungUpstarts

OCTOBER 16, 2017

Also known as stealth marketing, this clever tactic advertises a product in such a sneaky manner that people aren’t even aware that they’re being subjected to advertising. One of the most memorable campaigns was launched by Sony Ericsson back in 2002 in the early days of cell phones with a digital camera.

Flash 162

Flash Marketing Stealth Social Media 162

The Startup Magazine

APRIL 17, 2020

Advertising has long been an effective way to capture attention, but the problem is that the average person is bombarded by 5,000 ads per day. With so much advertising noise out there, it’s important for you to cut through the chaos, and one way to do that is by getting creative. Because let’s face it: lackluster ads get ignored.

Advertising 114

Advertising Guerilla PPC eCommerce 114

ConversionXL

AUGUST 4, 2020

After digging further, you may discover an advertising campaign where marketing promotes these products in-store and increases demand. What campaigns and initiatives do you use at different stages of the customer lifecycle (e.g., How do you evaluate performance and make decisions on future campaigns? Product team.

SQL 117

SQL Software Review Agile Metrics 117

Early Growth Financial Services

DECEMBER 13, 2012

Originally published in Business on Main Everybody talks about online advertising—but traditional marketing still makes it into most company budgets. Not only will this drive them to your online campaign and reinforce what they see online, but it can also … Continue reading →

Marketing 53

Marketing Campaign Advertising Entrepreneur 53

YoungUpstarts

OCTOBER 27, 2018

Good quality tote bags will continue to advertise your company for years after you hand them out. Logo stickers form the backbone of any solid guerilla marketing campaign. A sticker campaign can make your logo look modern and innovative. A tote bag also has space for a big, eye-catching logo on it. Stationery Items.

Customer 166

Customer Guerilla Social Media Viral 166

BeyondVC

JUNE 2, 2004

We are not throwing money away on stupid advertising campaigns. The smart and seasoned entrepreneurs now have more outlets for guerilla marketing (blogger community is a new and great one). Additionally, we know how to reach users better and measure success. Remember the old adage that pioneers get arrows in their backs?

Web 60

Web XML Guerilla RSS 60

crowdSPRING Blog

SEPTEMBER 13, 2010

Here are 5 campaigns we greatly admire that used relatively scant funds and some of the lessons that small businesses can achieve from an analysis of their success! The Obama campaign and viral video. Many contributed to this viral effect, both from inside the official campaign and from without. That crazy chicken. Yes we can!

Viral 107

Viral Campaign Small Business Guerilla 107