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5 Common Small Business Marketing Mistakes to Avoid

Up and Running

Here are some best practices from Search Engine Journal for good SEO hygiene that small businesses can apply: Keep your website code clean. Make sure you’re taking a multichannel approach to staying in touch with customers — via email, SMS, Facebook, and your company newsletter, for example — and don’t overdo it on any single channel.

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3 Marketing Automation Myths Debunked And 11 Platforms You Should Know

YoungUpstarts

While you technically could use this strategy for your marketing campaigns, it’s not encouraged. . Using automation does allow you to create campaigns that don’t require manual intervention at every touchpoint, but you still need to revisit and review the success of your campaigns. Image courtesy of Omnisend. .

Marketing 179
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Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

There are major marketing roadblocks when using popular paid advertising mediums because of the legal grey area surrounding the U.S. But you’re still walking a tightrope with pay-per-click on search engines and paid social media advertising. Organic Social Media Campaigns. Text or Short Message Service (SMS) Marketing.

SMS 101
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Why Email Marketing Is (Still) Important In 2022

Duct Tape Marketing

In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. 7:36] How is SMS as a preferred behavior channel now impacting your thinking as an email channel?

Email 94
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Guide to Create an Uber for Courier App

ReadWriteStart

The growth of parcel services has been boosted due to – Free trade agreements (FTAs) signed between various countries and the development of special economic zones (SEZ) in different economies. Timely sharing of SMS notifications via Twilio. Why would courier service apps always be in high demand? Final Thoughts.

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Why Call Tracking Metrics Matter To Your Marketing Efforts

Duct Tape Marketing

500-rated, top-ranked conversation analytics software serving over 30,000 businesses around the world. 18:27] How does a call tracking tool play into SMS marketing? [19:49] Click on over and give us a review on iTunes, please! Todd Fisher (01:49): I was gonna say, I have a technical software engineering background.

Metrics 85
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3 Things to Consider When Staffing a Software Development Project

mashable.com

Brett Miller is the president of Custom Software by Preston (CSP). For more than 10 years CSP has impressed clients with highly effective software solutions and teams of multi-talented software engineers. There are multiple approaches you can take to staffing when it comes to IT projects.