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The Content Marketing Dilemma Faced by New Tech Startups

ReadWriteStart

It could mean syndicating an interview podcast, writing new blog posts on a weekly basis, or distributing eBook tutorials on important topics. Content is also useful for search engine optimization (SEO). Content is relatively inexpensive to produce and syndicate, but it can have incredibly powerful effects.

Marketing 194
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How marketers can build thought leadership

The Next Web

Since the marketing industry is so vast, there are many areas of expertise that a professional can become familiar with and really own—like wearable tech, social media marketing, mobile advertising and more. What tactics and strategies have you found helpful when it comes to growing your personal brand?

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What Google's Penguin Algorithm Means for Your Business

mashable.com

Google SEO went into free fall from first week of April until middle of May for refinements. Lame SEO people called it Penguin to justify to clients why SEO had fallen. SEO, as relevant as MySpace and Google Buzz in the 2nd decade of the 21st Century mobile marketing era. Register here. Print Story. Email Story.

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7 Common Mistakes Startups Make on Accelerator Program Applications

mashable.com

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

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16 PR Strategies Every Small Business Should Stop Using Right Now

Up and Running

Not to mention, sharing information only related to your individual key performance indicators and successes, segments the content to a very narrow audience, thus decreasing SEO value, engagement and exposure. – Tolga Tanriseven , GirlsAskGuys. These can be useful for SEO, but that’s about it. One Big Launch. One-Time Boosts.

PR 145
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How HTML5 Is Aiding in Cross-Platform Development

mashable.com

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

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What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO? Other times, they’ll focus on a particular channel or initiative.

Demand 95