Remove Advertising Remove Cofounder Remove Customer Development Remove Naming
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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Is the Lean Startup Dead?

Steve Blank

Jeff Katzenberg has a great track record – head of the studio at Paramount, chairman of Disney Studios, co-founder of DreamWorks and now chairman of NewTV. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. ” Fire, Ready, Aim. He just hired Meg Whitman. IPOs dried up.

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Should You Co-Found Your Company With a Software Development Shop (2 of 2)?

David Teten

Should you co-found your company with a software development shop? I’ve talked with a number of software development shops who are eager to get into the business of cofounding companies, i.e., getting product revenue and equity instead of just consulting revenue. What are the terms of their relationship with the founder?

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Launching a Portfolio Acceleration Platform at a Venture Capital or Private Equity Fund

David Teten

Almost every private equity and venture capital investor now advertises that they have a platform to support their portfolio companies. A well-organized library of best practices for founders in your vertical, which you can share as appropriate. I have developed a founder curriculum on my blog. Customer Development.

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Always Right: Five Risks You Must Take With Your Customers

YoungUpstarts

“Getting personal” doesn’t mean that you need to become your customers’ best friend — simply that you need to get engaged in their experience and show them that they matter, that you understand their needs. Yes, it’s true that customers aren’t always convenient. That’s where word-of-mouth advertising begins.

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This Week in Venture Capital – Episode 2

Both Sides of the Table

He’s considering making me the permanent co-host so if you enjoy any of this episode or want to see me on the show on a more regular basis please Tweet @jason and let him know (he asked for direct feedback). I think the best solution for the social networking era is “in-stream&# advertising. Finally, I HATE the name.

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The Ultimate Guide to Starting a Software Company

Up and Running

“If you can fix a problem for someone and do it better, quicker, and/or cheaper than your competitor, you’re off to a good start.” – Gabriel Kuperman, founder and CEO of CuePin. We created UpKeep to fill this void—a cloud-based solution that was affordable for any size business.” – Ryan Chan, founder of UpKeep.