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The Dangerous Seduction of the Lifetime Value (LTV) Formula

abovethecrowd.com

Many consumer Internet business executives are loyalists of the Lifetime Value model, often referred to as the LTV model or formula. Lifetime value is the net present value of the profit stream of a customer.

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Twitter Link Roundup #247 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

It’s Absurd That Health Care Costs Are So Confusing – crowdspring.co/1yDomRJ. A Refresher on Net Present Value – crowdspring.co/11LJvw6. How to Motivate Employees in Less Than 5 Minutes – crowdspring.co/1CzhuZY. Setting up shop: 5 steps to opening a store | Money – crowdspring.co/1yDojFH.