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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. But not doing basic research makes no sense.

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Should Startups Focus on Profitability or Not?

Both Sides of the Table

If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. ” If you’re not profitable you’re purely a cost center to them. Cost of Goods Sold (COGS) =. Operating Costs.

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10 Reasons Why Capital Shouldn't Make Or Break Your Startup

Startup Professionals Musings

But when your only capital is your hard-earned seed money, every penny that goes out will be scrutinized painfully. Print advertising is expensive, but social media is free. If you will be making a product to sell, be sure the cost of materials is minimal and beyond that it costs only your labor.

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Mile-High disruption: Why Denver should be on your tech radar next year

The Next Web

Stuart Wall, CEO of Signpost , a local advertising platform funded by Spark Capital and Google Ventures. Denver residents enjoy a significantly lower cost of living; housing costs are half that of the SF Bay Area while utilities, food, transportation and healthcare are 15 to 25 percent less. percent). Denver Mayor Michael B.

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Why It's Critical to Think Big

Growthink Blog

You don't need a million dollar advertising budget, but you should have some seed money to get your business and its marketing campaign off the ground. Too Small of a Budget Is your budget too small?

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Understanding a VC’s Seed Funding Policy is Critical

Both Sides of the Table

I think the issue was mostly framed initially by Chris Dixon in his article The Problem with Taking Seed Money from Big VC s. That would run the risk of the “ sunk cost fallacy that we all learned in basic economics (or if you didn’t make sure to read Fred Wilson’s primer on the topic. Ask their strategy.

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Do the Math

Austin Startup

The goal of model building is to prove that if you take all the baby steps in the right order, and you test out pricing and cost assumptions as best you can along the way, and you keep listening to potential customers as you progress, then you develop reasonable confidence that success is mathematically possible.