Advertising, Customer Development, Lean and Video

Is the Lean Startup Dead?

Steve Blank

SEPTEMBER 5, 2018

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. The Rise of the Lean Startup.

Lean

Lean Burn Rate Startup IPO

Customer Development is Not a Focus Group

Steve Blank

NOVEMBER 30, 2009

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Gathering feature requests from customers is not what marketing should be doing in a startup. And it’s certainly not Customer Development.

Customer Development

Customer Development Developer Customer Silicon Valley

Hacking for Defense @ Stanford 2021 Lessons Learned Presentations

Steve Blank

JUNE 8, 2021

This class is built on conducting in-person of interviews with customers/ beneficiaries and stakeholders, but due to the pandemic, teams now had to do all their customer discovery via a computer screen. How would customer interviews work via video? If you can’t see the Fleetwise 2-minute video, click here.

Lean

Lean Security Asia SBIR

Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

NOVEMBER 16, 2009

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” It’s an impressive portfolio.

Customer Development

Customer Development Web Developer Customer

Lean Startups aren't Cheap Startups

Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. Over its lifetime a Lean Startup may spend less money than a traditional startup.

Lean

Lean Silicon Valley Startup RSS

Hacking for Defense @ Stanford 2020 Lesson Learned Presentations

Steve Blank

JUNE 12, 2020

If you can’t see the four videos of General Mattis click here for the entire talk. How on earth would customer interviews work via video? Second, doing customer discovery via video actually increased the number of interviews the students were able to do each week. But we were in for two surprises.

Oakland

Oakland Asia Lean Video

Lessons Learned: What is customer development?

Startup Lessons Learned

NOVEMBER 8, 2008

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

Customer Development

Customer Development Developer San Francisco Customer

A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

MARCH 8, 2011

In January, we introduced a new graduate course at Stanford called the " target="_blank">Lean LaunchPad. It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. OK, somehow we got them interested.

Lean

Lean Business Model Customer Development Guinea

Lessons Learned: Principles of Lean Startups, presentation for.

Startup Lessons Learned

NOVEMBER 4, 2008

Lessons Learned by Eric Ries Tuesday, November 4, 2008 Principles of Lean Startups, presentation for Maples Investments Image via Wikipedia Steve Blank and I had the opportunity to create a presentation about lean startups for Maples Investments. Customer development. Im working on a post that links to those videos too.

Lean

Lean San Francisco Agile Continuous Deployment

Hacking for Defense @ Stanford 2019

Steve Blank

JUNE 7, 2019

If you can’t see the video of Palmer Luckey click here. Each of the eight teams presented a 2-minute video to provide context about their problem. Followed by an 8-minute slide presentation follow their customer discovery journey over the 10-weeks. If you can’t see the Panacea 2-minute video click here.

Oakland

Oakland Lean SBIR Afghanistan

Touching the Hot Stove – Experiential versus Theoretical Learning.

Steve Blank

AUGUST 13, 2009

Customer Development/Lean Startups In hindsight startups and the venture capital community left out the most important first step any startup ought to be doing – hypothesis testing in front of customers- from day one. It’s what my textbook on Customer Development describes. I was an idiot.

Silicon Valley

Silicon Valley RSS Technical Review Lean

The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

MAY 14, 2009

Lessons Learned by Eric Ries Thursday, May 14, 2009 The Lean Startup Workshop - now an OReilly Master Class My rate of posting has been much lower lately, and this is mostly due to preparations for the upcoming Lean Startup Workshop on May 29. I have a lot of good news to report on this front. You can click here to learn more.

Lean

Lean San Francisco Continuous Deployment Software Review

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

NOVEMBER 7, 2008

Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customer development is in order? Expo SF (May.

Demand

Demand San Francisco Lean Continuous Deployment

Twitter Link Roundup #170 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

MARCH 15, 2013

Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Paid Search: Are You Wasting Your Money?

Social Media

Social Media Small Business Design Media

The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

Customer Development

Customer Development Developer Silicon Valley Customer

Pivot, don't jump to a new vision

Startup Lessons Learned

JUNE 22, 2009

Lessons Learned by Eric Ries Monday, June 22, 2009 Pivot, dont jump to a new vision In a lean startup , instead of being organized around traditional functional departments, we use a cross-functional problem team and solution team. Each has its own iterative process: customer development and agile development respectively.

San Francisco

San Francisco Lean Continuous Deployment Agile

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting. Thats why eBay advertises on search engines, and Facebook doesnt. Expo SF (May. . Expo SF (May.

San Francisco

San Francisco CPA SEM CTO Hire

Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

SEPTEMBER 15, 2008

Lessons Learned by Eric Ries Monday, September 15, 2008 The one line split-test, or how to A/B all the time Split-testing is a core lean startup discipline, and its one of those rare topics that comes up just as often in a technical context as in a business-oriented one when Im talking to startups. Check your assumptions, what went wrong?

San Francisco

San Francisco Lean Technical Review Continuous Deployment

Customer Development Manifesto: Market Type (part 4) « Steve Blank

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Prodigy spent $50 million on advertising and in-store displays. Like that, but better&#.

Customer Development

Customer Development Developer Customer Silicon Valley

Business ecology and the four customer currencies

Startup Lessons Learned

DECEMBER 14, 2009

Each of these four currencies represents a way for a customer to “pay&# for services from a company. A great product enables customers, developers, partners, and even competitors to exchange their unique currencies in combinations that lead to financial success for the company that organizes them.

Customer

Customer San Francisco Viral Lean

Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

SEPTEMBER 13, 2008

You declare how much someone clicking an advertisement is worth to you, and then the search engine does its best to get you as many clicks as it can at that price. Those rates gave us a map that told us a lot about our customers; insights that proved stable even when the company grew orders of magnitude bigger. SEM is a simple idea.

SEM

SEM San Francisco Lean Continuous Deployment

How to conduct a Five Whys root cause analysis

Startup Lessons Learned

JULY 2, 2009

Lessons Learned by Eric Ries Thursday, July 2, 2009 How to conduct a Five Whys root cause analysis In the lean startup workshops , we’ve spent a lot of time discussing the technique of Five Whys. My intention is to describe a full working process, similar to what I’ve seen at IMVU and other lean startups. Expo SF (May. .

San Francisco

San Francisco Lean Technical Review Software Review

Good enough never is (or is it?)

Startup Lessons Learned

SEPTEMBER 27, 2010

Lean manufacturing , agile software development , and Theory of Constraints are all examples of this idea in action. Freemium or subscription or advertising? I won’t apologize for this aspect of the Lean Startup methodology. Freemium or subscription or advertising? Pivot or persevere? Pivot or persevere?

San Francisco

San Francisco Lean Continuous Deployment Software Review

Lessons Learned: Five Whys

Startup Lessons Learned

NOVEMBER 13, 2008

Great related post by John Shook at the Lean Enterprise Institute about technical vs. social sides of problems. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? The Lean Startup Intensive is tomorrow at Web 2.0. June 15, 2009 9:27 PM Mark Graban said. Expo SF (May. .

Software Review

Software Review Technical Review San Francisco Continuous Deployment

Lessons Learned: Stevey's Blog Rants: Good Agile, Bad Agile

Startup Lessons Learned

NOVEMBER 6, 2008

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? The Lean Startup Intensive is tomorrow at Web 2.0. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

Agile

Agile San Francisco Software Review Continuous Deployment

Rocket Science 4: The Press is Our Best Product

Steve Blank

JULY 13, 2009

Everyone Else is an Idiot The theme of our press blitz was all about how we were going to show the old tired game companies the right way to make video games. Not being able to hear negative customer input is an extremely bad idea. Out of the Ashes A few of the key tenets of Customer Development , came from the ashes.

Silicon Valley

Silicon Valley Product RSS California

A Path to the Minimum Viable Product

Steve Blank

APRIL 20, 2021

Shawn immediately said the name I had given the four steps was confusing – I had called it market development – he suggested that I call it Customer Development – and the name stuck. And Jennifer is now my co-instructor in the Stanford Lean LaunchPad class.). The MVP Tree. The MVP Tree. Sales channels.

Product

Product Viral Channel San Francisco

Startup Tools

steveblank.com

JULY 8, 2011

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

Software Review

Software Review Startup Silicon Valley Analytics

Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

NOVEMBER 17, 2008

December 18, 2008 9:40 AM Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?) What is customer development?

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: The ABCDEF's of conducting a technical interview

Startup Lessons Learned

NOVEMBER 29, 2008

December 14, 2008 8:09 PM Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?) What is customer development?

San Francisco

San Francisco Lean Agile Java

SuperMac War Story 2: Facts Exist Outside the Building, Opinions.

Steve Blank

MARCH 19, 2009

Since this was the marketing department, I was going to be planning to spend some advertising and public relations dollars. Now I had happy and surprised customers walking around with paid advertising for my company. Who did they think were the leaders in the color graphics board and monitor market? What reviews did they trust?

Silicon Valley

Silicon Valley RSS Software Review Technical Review

The Ultimate Guide to Starting a Software Company

Up and Running

MAY 23, 2016

Step 1: Start with a lean plan. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods. Introducing Lean Planning: How to Plan Less and Grow Faster. How to Write a Traditional Business Plan.

Software Review

Software Review Software Delaware Forecast

He's Only in Field Service

Steve Blank

JULY 30, 2009

And other startups are in a New Market — creating a market from scratch (like Apple with the iPhone, or iPod/iTunes.) (“Market Type&# radically changes how you sell and market at each step in Customer Development. As another example, I could see which magazines are on people desks, and that tells me where to advertise.

Silicon Valley

Silicon Valley RSS California Customer Development

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

APRIL 9, 2009

To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

Silicon Valley

Silicon Valley Technical Review RSS PR

The Hitchhiker’s Guide to the Boston Tech Community (Fall 2013 Edition)

Rob Go

SEPTEMBER 9, 2013

Topics have included “Leveraging Pinterest”, “Mobile Commerce”, and “Facebook Advertising”. Lean Startup Circle Boston – Meetup dedicated to the lean startup and customer development methodology. Clypd – Video Advertising (backed by Atlas, DataPoint, Boston Seed).

Boston

Boston Technical Review Community Cofounder

SuperMac War Story 4: Repositioning SuperMac – “Market Type” at.

Steve Blank

MARCH 25, 2009

All the marketing materials, data sheets, advertising, press releases, trade shows, etc. Technically our positioning was correct, and with an infinite marketing budget (my back of the envelope calculations said $60M) and time, we might have made this technical fact ( QuickDraw acceleration) something a customer understood and cared about.

Silicon Valley

Silicon Valley Marketing RSS California

How to Get Your Coworkers to Care About User Research

Startup Lessons Learned

NOVEMBER 7, 2014

Guest post by Lisa Regan, writer for The Lean Startup Conference. Laura is not only the author of UX for Lean Startup and the creator of the design blog Users Know , she’s also Head of Product at Hint Health, a software company working on healthcare affordability, and one of our most popular speakers.

Lean

Lean Design Mobile Engineer

Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

NOVEMBER 17, 2008

0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?) What is customer development?

San Francisco

San Francisco Lean Continuous Deployment DC

Marching through quicksand

Startup Lessons Learned

AUGUST 24, 2009

Just like in the world of startups, we can start to use micro-scale pilot programs, executed in lean fashion, to gather real facts for making ROI decisions about new project investment. If our goal is just to create a blog or a YouTube video as a hobby, there’s no need for this kind of rigorous process. 12comments: Dougvs said.

San Francisco

San Francisco Lean Technical Review Distribution

Lessons Learned: Don't launch

Startup Lessons Learned

MARCH 13, 2009

Do some Customer Development instead. Launching is about creating circles within circles (groups of people that connect) and social networking, word of mouth, and real-world advertising are all contributing factors. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

San Francisco

San Francisco PR Lean Early Stage

Lessons Learned: The engineering manager's lament

Startup Lessons Learned

OCTOBER 20, 2008

I now believe that the "pick two" concept is fundamentally flawed, and that lean startups can achieve all three simultaneously: quickly bring high-quality software to market at low cost. Any advise on how the decision to rewrite may change for lean startups? The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May. .

Software Review

Software Review Engineer Management Technical Review

Lessons Learned: ScienceDaily: Corporate culture is most important.

Startup Lessons Learned

NOVEMBER 18, 2008

Its even more critical in lean startups when they need to manage growth. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science? Expo SF (May. .

San Francisco

San Francisco Continuous Deployment Lean DC

Lessons Learned: The metrics and levers of engagement.

Startup Lessons Learned

MARCH 24, 2009

But that is not the only source of positioning: brand advertisers have been using packaging and TV ads to do this for years. One example I like to use is this: we added a YouTube video about IMVU to some landing pages. Customers who saw the video were materially more likely to be active customers of IMVU ten days later.

Metrics

Metrics San Francisco Lean Viral

Going to Trade Shows Like it Matters – Part 2

Steve Blank

MAY 22, 2009

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. What didn’t? Go to trade shows like it matters. Blog at WordPress.com.

Silicon Valley

Silicon Valley RSS California Customer Development

Is the Lean Startup Dead?

Customer Development is Not a Focus Group

Trending Sources

Hacking for Defense @ Stanford 2021 Lessons Learned Presentations

Times Square Strategy Session – Web Startups and Customer Development

Lean Startups aren't Cheap Startups

Hacking for Defense @ Stanford 2020 Lesson Learned Presentations

Lessons Learned: What is customer development?

A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Lessons Learned: Principles of Lean Startups, presentation for.

Hacking for Defense @ Stanford 2019

Touching the Hot Stove – Experiential versus Theoretical Learning.

The Lean Startup Workshop - now an O'Reilly Master Class

Lessons Learned: Using AdWords to assess demand for your new.

Twitter Link Roundup #170 – Small Business, Social Media, Design, Copywriting, Marketing And More

The Customer Development Manifesto: Reasons for the Revolution.

Pivot, don't jump to a new vision

Lessons Learned: The three drivers of growth for your business.

Lessons Learned: The one line split-test, or how to A/B all the time

Customer Development Manifesto: Market Type (part 4) « Steve Blank

Business ecology and the four customer currencies

Lessons Learned: SEM on five dollars a day

How to conduct a Five Whys root cause analysis

Good enough never is (or is it?)

Lessons Learned: Five Whys

Lessons Learned: Stevey's Blog Rants: Good Agile, Bad Agile

Rocket Science 4: The Press is Our Best Product

A Path to the Minimum Viable Product

Startup Tools

Lessons Learned: The four kinds of work, and how to get them done.

Lessons Learned: The ABCDEF's of conducting a technical interview

SuperMac War Story 2: Facts Exist Outside the Building, Opinions.

The Ultimate Guide to Starting a Software Company

He's Only in Field Service

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

The Hitchhiker’s Guide to the Boston Tech Community (Fall 2013 Edition)

SuperMac War Story 4: Repositioning SuperMac – “Market Type” at.

How to Get Your Coworkers to Care About User Research

Lessons Learned: The four kinds of work, and how to get them done.

Marching through quicksand

Lessons Learned: Don't launch

Lessons Learned: The engineering manager's lament

Lessons Learned: ScienceDaily: Corporate culture is most important.

Lessons Learned: The metrics and levers of engagement.

Going to Trade Shows Like it Matters – Part 2

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