View from Seed

AUGUST 30, 2017

The cars on the road may be familiar to him, but now, he can also magically hail a car on-demand or pay ludicrously low prices to get from place to place by sharing rides with one or two other passengers. Mobile computing means that he has the world’s information and entertainment at his literal fingertips. Source: Google Finance).

Denmark 244

Denmark Vertical eCommerce Internet 244

Up and Running

OCTOBER 7, 2019

A data-driven approach can help you make accurate and timely business decisions to meet market demands and improve cost-efficiency. Cost per conversion or acquisition: represents the total cost paid for an advertisement in relation to its effectiveness in generating a conversion. . “What gets measured gets done.” .

Founder 71

Founder Retention Metrics Technical Review 71

www.pakman.com

SEPTEMBER 27, 2012

To build the online media giants of tomorrow, companies need models where the costs of both content and distribution are near zero. They also must move advertising off-site, as they are now doing, which I detail in this post.). They also must move advertising off-site, as they are now doing, which I detail in this post.).

Social Media 47

Social Media Vertical Advertising Distribution 47

Startup Professionals Musings

MAY 1, 2012

Often, this means specializing in a single vertical market or industry. Leadership is distributed. Leaders focus first on identifying market problems that exist and can be solved with technology, not just promotion and advertising. They demand real measurements that help them run the business. Measure only what matters.

Vertical 223

Vertical Distribution Leadership Programming 223

Startup Professionals Musings

FEBRUARY 22, 2011

Often, this means specializing in a single vertical market or industry. Leadership is distributed. Leaders focus first on identifying market problems that exist and can be solved with technology, not just promotion and advertising. They demand real measurements that help them run the business. Measure only what matters.

Startup 233

Startup Leadership Vertical Distribution 233

Startup Professionals Musings

FEBRUARY 17, 2010

Often, this means specializing in a single vertical market or industry. Leadership is distributed. Leaders focus first on identifying market problems that exist and can be solved with technology, not just promotion and advertising. They demand real measurements that help them run the business. Measure only what matters.

Leadership 224

Leadership Vertical Distribution Programming 224

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Steve Blank

MAY 22, 2009

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. These two posts were amazing. Anyways, here’s one question I have.

Silicon Valley 132

Silicon Valley RSS California Customer Development 132

Start Up Blog

JANUARY 29, 2012

Innovate radically to invent new ways to distribute consumer goods. We can no longer buy an audience on demand. Advertising is becoming less cost effective as audience attention fragments. Brands that have a share of voice in the new media landscape will be ready to participate in emerging distribution channels when they arrive.

Australia 93

Australia Distribution Asia Channel 93

VC Cafe

NOVEMBER 6, 2010

The startup is AfterDownload , an eight month old advertising network based in Israel. The company is focused on re-thinking software advertising, in particular download software and plugins. VC Cafe: So how would you summarize the services provided by AfterDownload in the field of advertising?

Networking 111

Networking PPC Advertising 111

VC Cafe

NOVEMBER 6, 2010

The startup is AfterDownload , an eight month old advertising network based in Israel. The company is focused on re-thinking software advertising, in particular download software and plugins. VC Cafe: So how would you summarize the services provided by AfterDownload in the field of advertising?

Networking 111

Networking PPC Advertising 111

VC Cafe

NOVEMBER 6, 2010

The startup is AfterDownload , an eight month old advertising network based in Israel. The company is focused on re-thinking software advertising, in particular download software and plugins. VC Cafe: So how would you summarize the services provided by AfterDownload in the field of advertising?

Networking 111

Networking PPC Advertising 111

Genuine VC

DECEMBER 23, 2009

As the internet becomes more fragmented, when– if you can produce great content in niche areas and then really leverage the distribution on the internet, you’re looking at a very high scale, high ROI, return-on-capital business.” Disparate brands for consumers with a single brand for advertisers.

Arkansas 100

Arkansas Algorithm Advertising Audience 100

Genuine VC

DECEMBER 23, 2009

As the internet becomes more fragmented, when– if you can produce great content in niche areas and then really leverage the distribution on the internet, you’re looking at a very high scale, high ROI, return-on-capital business.” Disparate brands for consumers with a single brand for advertisers.

Arkansas 100

Arkansas Algorithm Advertising Audience 100

ConversionXL

JUNE 20, 2019

But DailyMotion’s geographic distribution of users doesn’t mirror YouTube, especially within the United States. Like YouTube, you can monetize DailyMotion videos with in-stream advertisements. Of course, with Wisita, you must create the audience for your videos—there’s no inherent distribution network (unlike YouTube).

Hosting 127

Hosting Video Technical Review Software Review 127

Rob Go

JANUARY 21, 2016

These are companies that offer consumers a product or service (or both) that they are paid for (as opposed to consumer audience businesses that are monetized through advertising). The ride experience is better in an UberX than a taxi, uberX is cheaper than a taxi, and on demand mobile booking, payments, etc make it way more convenient.

Disintermediation 28

Disintermediation Distribution Demand Flash 28

Steve Blank

AUGUST 27, 2009

After that there’s a discussion of how the product will reach the customer and the potential distribution channel. The distribution discussion leads to some conclusions about competition: who are they and how they differ. The distribution discussion also leads to some assumptions about pricing. Marketing is at its peak.

Silicon Valley 267

Silicon Valley Product Startup Product Development 267

steveblank.com

JULY 8, 2011

No-brainer for B2B companies but also for B2C companies (making special advertising deals for example) Reply steveblank , on June 8, 2011 at 9:05 am said: Martin, Any suggestions? Reply Martin Henk , on June 8, 2011 at 6:13 am said: Impressive list, but missing a key ingredient: Sales management tools.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Both Sides of the Table

JANUARY 17, 2011

From left to right I wrote in boxes: talent discovery, content development, production, post-production, distribution, & marketing. Were they vertically integrated ? Specifically they pointed out that I didn’t cover all of the innovation they had done around the future models of advertising. If so, why?

Technical Review 356

Technical Review Framework Audience Media 356

ConversionXL

JUNE 2, 2022

They also use multi-channel content distribution to improve brand awareness and meet prospects where they already are. For a reasonable return on investment, target higher-value accounts than you would with more conventional demand generation plays. A simple multi-touch ABM cadence might look like this: Touch 1: Targeted advertising.

Marketing 100

Marketing Campaign Email Sales 100

Both Sides of the Table

JANUARY 13, 2016

Founded in Los Angeles by Latinos to address the growing demand for short-form online video for Millennials it is probably single-handedly improving the diversity of the tech industry as the employee base is overwhelmingly Latino and proud. This is the cycle of synergies that lead to strong vertical franchises in media. And so forth.

Vertical 150

Vertical Video South America Los Angeles 150

Occam's Razor

FEBRUARY 9, 2015

Display Advertising Opportunity Analysis. Identify the impact on your display advertising campaigns. Hence, a lot of your time will be spent in acquisition analysis to improve your digital advertising and marketing strategy. . + Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis. Recommend changes.

Metrics 60

Metrics Analytics Non-Compete Search 60

Both Sides of the Table

FEBRUARY 12, 2017

But I knew I had to look for investments in “software meets X (often known as Vertical Software solutions)” rather than necessarily horizontal enterprise software applications. A few years ago Jonah acquired Ze Frank’s video production company and the two of them have really built an enormous video production & distribution business.

Media 210

Media Los Angeles Russia Viral 210