trada.com

APRIL 7, 2010

Trada Blog: Paid Search Marketing, Online Advertising and Small Biz Trada's blog for small businesses making paid search, online advertising and social media easier to understand. One of my favorite startup debates is about stealth mode. We’ve been in stealth mode at Trada for almost 18 months now.

Stealth 40

Stealth PPC Advertising Conversion 40

Startup Lessons Learned

NOVEMBER 7, 2008

Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. Oops - there went several precious weeks of development effort down the drain. And if you dont know who your customer is, perhaps some customer development is in order? We finally settled on a $1.99

Demand 167

Demand San Francisco Lean Continuous Deployment 167

VC Adventure

MARCH 18, 2010

While search marketing is already a huge business, more and more companies each day are discovering the advantages of advertising directly to customers through search engines. The Trada system easily allows advertisers to upload campaign information and connect with hundreds of search experts. Related posts: Are you a PPC expert?

Search 83

Search Stealth CPA Campaign 83

Occam's Razor

APRIL 23, 2012

Most content sites are currently monetized using display advertising, most commonly on a Cost Per Thousand Impressions (CPM) basis. That incentive removes a focus from the important entity, your customer, and places it on the secondary entity, your advertiser. I've developed distaste for the time on site metric.

Metrics 152

Metrics Analytics Search Channel 152