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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Google’s guidelines have changed over time, but they’re built around the needs of news publishers and hold fast to a central tenet: Google cares more about providing the best information than whether that information is behind a paywall. was selected due to its ranking for evergreen queries, such as “things to do in Canada.”

SEO 122
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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Add in sponsorships with payment brands (kind of like the co-branded credit card business model) to eliminate remaining costs and fund additional word of mouth advertising. A new paradigm. Inflation: The Next Big Opportunity?

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10 Startup Prospects That Multiply If You Look Ahead

Startup Professionals Musings

Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. New one-time customers may be incented to return. Movie recommendations.

Analytics 248
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What you have to know about conversion optimization

ConversionXL

This division is done automatically by software (see the end of the article). a = Anxiety about entering information. A confused mind always says ‘no’, goes the old direct marketing adage. A/B testing (or ‘split testing’) is when you create two versions of a page (page A and page B). CityCliq: 88.9%

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Transcript of Tips for Attracting Local Clients

Duct Tape Marketing

David: That’s exactly right and you know the — not only are they getting better at answering questions with knowledge boxes instead of websites but the amount of information and the kind of information they’re presenting there is really robust and especially for local businesses. David: Sure.

Search 30
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10 Areas Where You Can Win With Predictive Analytics

Startup Professionals Musings

Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. New one-time customers may be incented to return. Movie recommendations.

Analytics 177
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Okay, I'm Creating Content How Do I Get Someone to Read It 2.

Duct Tape Marketing

5000 2006-2010), a leading self-service direct marketing provider to over 100,000 small businesses. Not only will your comment and your information be displayed, but the blogger you’re commenting on may end up following and commenting on your blog too. Business owners and marketers don’t necessarily need.