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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

We have to do Email Marketing. We have to do location-based advertising to squarefour people. We can't forget Mobile advertising. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels.

.Net 119
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2011 Consumer Internet Predictions

Lightspeed Venture Partners

Before I try gazing into my crystal ball to see what 2011 will bring for the consumer internet industry, let me first see how I did on last years predictions: 1. Brand advertising starts to move online, boosting premium display, video and social media. Direct Response Advertising becomes ever more efficient.

Internet 107
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Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

Give direction → Which Are More Legible: Serif or Sans Serif Typefaces? What about what David Ogilvy said in his OGILVY ON ADVERTISING, and elsewhere? When I started working in the advertising business in the mid 70s there was quite a fashion amongst a.ds Pingback: Quelle police d’écriture sur internet?