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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. I have been involved in many of these innovations, mainly through my last startup venture, a company that became the world’s leading provider of credit card loyalty solutions with bank customers in 30 countries. A new paradigm.

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10 Startup Prospects That Multiply If You Look Ahead

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Investment risk management.

Analytics 248
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Predictive Analytics is a Goldmine for Startups

Startup Professionals Musings

This is a whole new world for startups seeking enterprise application opportunities, as well social media trend challenges. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. Investment risk management.

Analytics 246
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10 Areas Where You Can Win With Predictive Analytics

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Investment risk management.

Analytics 177
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Savvy Entrepreneurs Use Data Mining To Look Forward

Startup Professionals Musings

This is a whole new world for startups seeking enterprise application opportunities, as well social media trend challenges. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. Big Data entrepreneur Eric Siegel predictive analytics startup'

Analytics 257
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10 Ways To Use Analytics To Supercharge Your Business

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Investment risk management.

Analytics 120
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Google VP: Here's How to Get Bought By Us

mashable.com

If you’re a startup looking for the fabled goldmine of a Google exit, here’s the guy you’ll want to meet: David Lawee. Well, for one thing, being lucky enough to have a startup that covers a particular area of tech Google is curious about right now (and naturally keeps close to its chest). Like Tweet.