Remove Advertising Remove Disintermediation Remove Marketing Remove Portfolio
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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

More interesting, however, is reflecting on what “rhymes” across multiple investments within our portfolio. The internet continues the disintermediation of content creation. These two marketing and publishing platforms, respectively, allow for a more intimate relationship between creators and their audience.

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Corporate Venture Capital: Obligatory or Oxymoron?

David Teten

Her work included heading Nokia’s location-based services business and app portfolio for emerging markets, which she built from a back-of-a-napkin idea to a 100-person organization with over 10 million users. At Virgin Mobile USA, Mari led early initiatives in mobile commerce, social networking and advertising.

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Don’t call it AdTech. It’s “Adhesive”

VC Adventure

. “We’re not AdTech investors,&# I’d push back, “we just have a bunch of companies in the portfolio that are working in and around online advertising.&# While this is about 20% of our active portfolio, we’ve never considered AdTech a theme. The landscape of online advertising is a confusing one.

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Don’t call it AdTech. It’s “Adhesive”

VC Adventure

. “We’re not AdTech investors,” I’d push back, “we just have a bunch of companies in the portfolio that are working in and around online advertising.” While this is about 20% of our active portfolio, we’ve never considered AdTech a theme. The landscape of online advertising is a confusing one.

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Better, Cheaper, More Convenient

Rob Go

These are companies that offer consumers a product or service (or both) that they are paid for (as opposed to consumer audience businesses that are monetized through advertising). Our consumer portfolio has largely been focused around convenience. There are some markets that I find behave in a very different way. The Exception.