Steve Blank

MARCH 15, 2017

The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), That was it.

Startup 310

Startup PR Public Relations Channel 310

Steve Blank

APRIL 9, 2009

To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

Duct Tape Marketing

OCTOBER 17, 2018

Are they doing search engine advertising? It’s just not in their DNA, and many people think of it as just advertising and promotion. John Jantsch: You advocate and I’m a full supporter of this, but some things that people are kind of turning a little bit of a side eye to these days is Print for example and PR.

Marketing 56

Marketing Social Media Analytics Software 56

Duct Tape Marketing

SEPTEMBER 11, 2014

Offering to speak at one of their events or collaborate with them on a white paper gives you the opportunity to showcase your industry expertise while tapping into and connecting with their existing network. Therefore, instead of advertising, which don’t work anyway , network on social media.

SEO 67

SEO Networking Sales Social Media 67

YoungUpstarts

JULY 1, 2015

Spanning the breadth of using content to generate leads, acquire prospects and convert customers, the book straddles content marketing, Search Engine Optimization (SEO), social media and other related areas. They should create remarkable content which provides great utility, attract links from other websites, and rank well on search engines.

Software Review 100

Software Review Marketing Social Media B2B 100

Mike Michalowicz

FEBRUARY 11, 2013

Being active on social media sites will not only increase brand awareness, it’ll also boost your company’s rank on search engines, and prove that you’re a business that is in sync with the times. Purchase a membership that allows you to advertise your business and USE IT. Share Your Expertise Freely.

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

MAY 19, 2011

The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. David Meerman Scott David is the author of 7 books, Real-Time Marketing & PR , is his newest addition to the collection. His blog – Web Ink Now – is ranked by AdAge Power 150 as a top worldwide marketing blog.

Metrics 50

Metrics Social Media Small Business RSS 50