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Critical Marketing For Startups

YoungUpstarts

Building a professional website, user-friendly site is a somewhat more complicated undertaking, but is absolutely crucial for any business wishing to operate in the digital world. If you choose not to hire a professional web developer for your site design, consider some of the business websites that you have visited as a customer.

Marketing 153
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Pick the Perfect Name for Your Startup

mashable.com

He says that intentional Web 2.0 Johnson also says that search engine issues have affected the style of names. Amidst all the search engine and domain name drama, consider that names are memorable when they sound good. A keyword is not a brand, where there’s emotional connection with the words.” Is It Sticky?

Naming 94
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HOW TO: Hire the Perfect CTO

mashable.com

They need to be able to communicate as a peer to engineers and management. Sign in with Facebook or Twitter to get started! They need to to be able to see a business objective in terms of a technology solution and a technology solution in terms of business objectives. Reproduction without explicit permission is prohibited. startupcto

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. And if you dont know who your customer is, perhaps some customer development is in order? Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. We finally settled on a $1.99

Demand 167
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3 Things to Consider When Staffing a Software Development Project

mashable.com

For more than 10 years CSP has impressed clients with highly effective software solutions and teams of multi-talented software engineers. You can deal directly with full-time or freelance/contracted employees, or you can outsource using local or offshore development firms.

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Startup Investor Makes a Deal: Engineers for Equity

mashable.com

But a new angel fund is hoping that they’ll do the same in exchange for engineering talent. Kayserian sees what he calls “angel developing&# as a way for entrepreneurs to accomplish the same end — a product — without giving up control of their companies in the process. .

Equity 74
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How Much Do SaaS Companies Spend on Their MVPs?

ConversionXL

Running comparative calculations, Arsenault figures that “two senior engineers plus a product manager/marketer for 40 hours per month, times 6 months, would be 720 hours to get to our MVP. is a SaaS tool that companies can use to assess engineers before they hire them. spent $1k on their MVP. Qualified.io spent $20k on their MVP.