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How Can We Really Measure The ROI of Optimization?

ConversionXL

Another scenario: you’ve been optimizing for 12 months and your revenue per customer has increased by 2%. How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? Whether because of seasonality, day of week, external factors, press, advertising, etc, data just fluctuates.

PPC 48
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16 Powerful Tools and Services to Help Non-Marketers Grow Their Business

crowdSPRING Blog

We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing. The search network involves pay-per-click advertising (or Paid Search). Search marketing. We have your back.

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16 Powerful Tools and Services to Help Non-Marketers Grow Their Business

crowdSPRING Blog

We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing. The search network involves pay-per-click advertising (or Paid Search). Search marketing. We have your back.