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How Can We Really Measure The ROI of Optimization?

ConversionXL

Another scenario: you’ve been optimizing for 12 months and your revenue per customer has increased by 2%. How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? If you’re not optimizing 10%, you’re (maybe) missing out on increased revenue. Press (positive or negative).

PPC 48
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16 Powerful Tools and Services to Help Non-Marketers Grow Their Business

crowdSPRING Blog

We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing. Search marketing. When you find something you love, select it as the winner. You’ll review design proofs and make refinements.

article thumbnail

16 Powerful Tools and Services to Help Non-Marketers Grow Their Business

crowdSPRING Blog

We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing. Search marketing. When you find something you love, select it as the winner. You’ll review design proofs and make refinements.