4 Ways CEOs Can Overcome Mistrust And Make Marketing Their New Best Friend
YoungUpstarts
OCTOBER 15, 2018
Many senior executives and CEOs tend to focus more on what other departments, such as sales and production, can do to move the business forward. Good marketing can bring a company immense value, but first a CEO must learn to value the marketing team for more than sales leads generated and stop second-guessing their decisions.
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