Advertising Mobile Partner Stealth 
SoCal CTO
SEPTEMBER 20, 2011
One of the readers asked my opinion around sharing your startup concept: My first question has always been - how do you protect your idea while shopping around for feedback, partners, developers, etc.? What is Stealth? The reality is that Stealth is defined differently in each case. Lots of thoughts here. " Ummm.
SoCal CTO
SEPTEMBER 20, 2011
One of the readers asked my opinion around sharing your startup concept: My first question has always been - how do you protect your idea while shopping around for feedback, partners, developers, etc.? What is Stealth? The reality is that Stealth is defined differently in each case. Lots of thoughts here. " Ummm.
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VC Cafe
JANUARY 24, 2021
According to the Economist , video game internet traffic, including mobile games, has increased 75% in the U.S. Audio advertising matures – In Carat Trends 2021 the media agency expects there to be a significant increase in audio advertising as both brands and platforms realise its value and power. credit App Annie.
Both Sides of the Table
FEBRUARY 21, 2010
When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.
thenextweb.com
OCTOBER 17, 2011
3 Don’t go too stealth. Unless you have tons of funding (see Kohort ), be careful about going too “stealth.” Advertising. Facebook partners with Opower & NRDC to create a social energy application. Murdochs Sun newspaper reportedly shuns paywall in favor of paid mobile apps and ads. All Stories.
Both Sides of the Table
MAY 15, 2010
Next Wednesday we’ll have Dana Settle of Greycroft Partners, a New York / LA early-stage venture capital fund. What are “Reg D” filings with the SEC and why does this make it harder to stay in stealth mode? and who had biz reasons for wanting to remain stealth.”. - We spoke briefly about why.
VC Cafe
FEBRUARY 4, 2012
Israeli startup FootTraffic offers advertisers a performance marketing platform for location-based offers. Since we have the phone on us 24/7, most mobile applications can provide a better service to the user by requesting access to his location. We’ll be able to start partnering soon (we are currently under Alpha-stealth mode).”
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