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Consistent Revenue Growth At Core Of Google’s Mobile Advertising Strategy: TBR

YoungUpstarts

Google is focused on expanding its already broad reach into the advertising market by increasing the span and coverage of its digital and mobile platforms, and the company’s 4Q14 results highlight how the company’s efforts to buttress its core services is paying off: Google’s revenue and gross profit climbed 15.3%

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How and Why to Develop a Mobile Healthcare App

Up and Running

Wonder if it’s worth creating a healthcare mobile app? According to Statista , the mobile health market is predicted to exceed $300 billion by 2025. According to Statista , the mobile health market is predicted to exceed $300 billion by 2025. The future of healthcare mobile app development. The short answer is yes.

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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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5 Things To Consider Before Starting A Mobile App-Based Startup

YoungUpstarts

We live in an era where mobile apps have become essential for us. According to the report from Sensor Tower’s Intelligence, “The mobile app users spent an estimated $19.5 It is safe to say that the mobile app users are keep growing and there are bright chances to grow for startups only if you have a clear app idea in your mind.

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). The world is going mobile. The Kindle has already revolutionized book reading.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry.

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Microsoft’s Cloud-First, Mobile-First Bets To Start Paying Off: TBR

YoungUpstarts

Nadella’s efforts to reboot Microsoft positions the company to more effectively engage with channel partners and enterprise customers. The new company structure and “cloud first, mobile first” messaging will take some time to fully resonate with partners and customers, but will continue to more tightly align Microsoft’s internal structure.

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