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Finance and PR – The Bottom Line

Rembrandt Communications

Finance and PR… hmmm. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. After all, the expensive press releases, media relations, events, and content involved with PR offer little proof of how they will affect the overall, bottom line. Specifically, here are….

PR 147
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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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[Review] The Social Customer

YoungUpstarts

They range from social customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services. Avoid confusing Social CRM with its disparate components like database marketing, IT systems, loyalty programmes, social media platforms, or marketing and PR alone.

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[Review] The Social Customer

YoungUpstarts

They range from customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services. 2) Avoid confusing Social CRM with its disparate components like database marketing, IT systems, loyalty programmes, social media platforms, or marketing and PR alone.

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Why Some Startups Win

Steve Blank

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. After a few months of talking to customers and working with sales, we defined the marketing Mission (our job) as: Help Sales deliver $25 million in sales with a 45% gross margin.

Startup 326
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Need Great Talent? Use Public Relations To Hire The Best!

Rembrandt Communications

PR is your secret weapon to bring top talent to you! PR is your hiring secret! . Unlike advertising, you receive third-party credibility you simply can’t buy when you get a positive mention in the media. Be involved with innovative technology, interesting experiences and exciting trends? Develop as human beings? •

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[Review] The Social Commerce Handbook

YoungUpstarts

To do so, the authors propose “20 secrets for turning social media into social sales”, namely: 1. Drive Discovery : To channel serendipitous sales, drive product discovery through a fusion of the social graph (personal relations of Internet users) with the interest graph of consumers. Find a way to tap onto this; 16.