Duct Tape Marketing

DECEMBER 15, 2022

20:02] Could you talk a little bit more about this idea of being a sounding board and how that differs from an advisory board or an actual board? [21:22] So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people.

Community 82

Community Framework Advisory Board Viral 82

Occam's Razor

JANUARY 20, 2010

The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. Ok All that is the same, no matter if you are a b2b, b2c, b2a (business to aliens, yes they do exist!). This is of course a good method for b2c as well, but it is significantly more important for b2b.

Analytics 90

Analytics Search SEO Metrics 90

www.rocketwatcher.com

NOVEMBER 8, 2010

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. One other basic metric I’d add is “Cost per channel&# (web, print, tradeshow, etc…) and tie in how many each channel is generating, so you get a ROI by channel as well.

B2B 42

B2B Metrics Marketing Startup 42