Advisory Board B2C Customer Matching 
Steve Blank
JUNE 23, 2021
For example, life sciences versus commercial applications have radically different reimbursement, regulatory, clinical trials, scientific advisory boards, demand creation, etc. Remote Discovery – As the pandemic forced teaching remotely, we’ve learned that customer discovery is actually more efficient using video conferencing.
Occam's Razor
JANUARY 20, 2010
Another way to cheat at this is to simply use Medium Matches Exactly Organic. Does the distribution match your goals? Do the keywords match the intent of the page ? Is the customer intent contained in the keywords telling you how to change / improve the page? Create a segment for Organic Search traffic.
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