Duct Tape Marketing

JUNE 7, 2023

We've moved from trying to make call centers a cost center to make it more of a revenue generation engine, right? So consumers are, and B2B and B2C are starting to make decisions beyond the normal brand. My ask would be the next time you do or say something on behalf of the customer, like I've got a customer advisory board.

Employee 73

Employee Technical Review Advisory Board Sales 73

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure success of a online webinar? Do your happy dance!

Analytics 90

Analytics Search SEO Metrics 90

Steve Blank

JUNE 23, 2021

A focus on scientists and engineers. We created an additional Spring section of the class with a focus on commercializing inventions from Stanford’s scientists and engineers. Ended in Week 10 as a B2C platform for scheduling on-demand at-home senior care. If you can’t see the Celsius video, click here. Team TakeCare.

Lean 330

Lean Technology Artificial Inteligence Intellectual Property 330

Startup Lessons Learned

OCTOBER 23, 2009

– Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service]. We have seen our competitors whose feature sets are very rich, to say the least, but we think in some cases, are as over-engineered as they are feature-rich.

San Francisco 144

San Francisco Customer Wiki Lean 144

steveblank.com

JULY 8, 2011

No-brainer for B2B companies but also for B2C companies (making special advertising deals for example) Reply steveblank , on June 8, 2011 at 9:05 am said: Martin, Any suggestions? I think actually actively selling your stuff is very important for a startup these days.

Software Review 110

Software Review Startup Silicon Valley Analytics 110