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How to Get Sponsorship for Your Business, Book or Podcast

ConversionXL

This will help sponsors quickly identify if your audience matches their target market. However, matching demographics alone doesn’t guarantee ROI. To uncover audience problems and motivations, call on your brand market research or customer service data. Lean on your professional networks too. Start with demographic data.

Audience 139
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Startup CEO (OnlyOnce- the book!), Part III – Pre-Order Now

OnlyOnce

The book has been described by a few CEOs who read it and commented early for me along the lines of “The Lean Startup movement is great, but this book starts where most of those books end and takes you through the ‘so you have a product that works in-market – now what?’ Chapter 33: Building Your Board…What Makes a Great Board Member?,

Startup 95
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What do investors REALLY want?

Up and Running

If your investor is a match with your industry, believe it or not, the next most important thing is YOU and your TEAM. If you have good experience then the VC will be leaning forward for the rest of the presentation.”. You and Your Team. “It It really takes likable superstars to get the attention of the masses.” – Jennifer Wyatt.

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What Do I Do Now? The Startup Lifecycle

Steve Blank

It typically takes multiple iterations and pivots to find product/market fit – the match between what you’re building and who will buy it. Sales (and/or customer acquisition in a multi-sided market) becomes achievable by a sales force (or network effect or virality) without heroic efforts from the founders. If not, start one.

Startup 120
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7 Steps to Getting Your Startup Story Right

Life Beyond Code

How do you know that the problem is real if you have never talked to the target customer? Since your target customer will ALWAYS be a human being and since human beings respond to stories, it is in your best interest to invest in that education. This is where the need for learning the fundamentals of storytelling becomes key.

Startup 151
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Lean LaunchPad – For Deep Science and Technology

Steve Blank

We just finished the 11th annual Lean LaunchPad class at Stanford — our first version focused on deep science and technology. For example, life sciences versus commercial applications have radically different reimbursement, regulatory, clinical trials, scientific advisory boards, demand creation, etc. Team EdgeAI.

Lean 299
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90 Things I've Learned From Founding 4 Technology Companies

betashop.com

It’s not about you, it’s about your customers. At Fab we have been focused from day 1 on making our customers smile. It doesn’t matter how smart or experienced people are, if they don’t match your style it’ll never work. It’s not about you, part 2. The most important hiring criteria for your executives is cultural fit.