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Product Name

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Lead Generation Customer Development Sales Cycle B2B Retention B2C PR Metrics Public Relations Vertical More Related Topics >

How to Name Your Startup

www.rocketwatcher.com

DECEMBER 5, 2011

But name your startup John Smith and Associates and you’ve got yourself a problem. I’ve never named a company but I’ve named products a handful of times with decidedly mixed results (See my post on product naming here ). That might be tricky if your name is Ubbnoxx.us. Great post.

Naming

Naming Startup Product Name Framework

Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

NOVEMBER 8, 2010

For example I’ve seen folks track branded organic searches (where the person came to the site by searching on your company or product name) against a “pr&# lead source. I have tracked secondary or tertiary lead sources where I thought it was important but I usually weighted the primary more than the others.

B2B

B2B Metrics Marketing Startup

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