Affiliate Aggregator Architecture Cost 
Occam's Razor
MARCH 23, 2010
They come with legacy problems in their code and architecture that make it nearly impossible for you to do anything fast, or even do simple things like one the fly advanced segmentation – you constantly need to change the code and know everything you want to analyze up front. There is no magic bullet for multi-channel analytics.
Occam's Razor
DECEMBER 12, 2011
Cost Per Acquisition. That's the cost. Tip: Remember this is just cost, not profit. If your product costs you $15 to make then, in the above scenario, you are shipping a crisp $5 bill along with every Social Media order! Cost Per Acquisition. We have something magnificent. Obsess about this metric.
techcrunch.com
OCTOBER 23, 2010
Tony P great, though meebo’s place as a “successful&# start up is still open to debate – from consumer IM aggregator to white label IM, still not making big $$. The project was so low cost they did not even want to bother with it. Thus why I decided to wait until the market allowed for low cost investment.
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