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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

And if you accept that premise then you have to accept that the future of the Internet will be dominated by video. Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). Much of it already is. Not so fast.

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Are You Ready for Equity Based Crowdfunding?

Up and Running

The SEC’s proposed rules (mandated by the JOBS Act of 2012) amend the Securities Act of 1933 and the Securities Exchange Act of 1934 to allow the offer and sale of securities through an internet crowdfunding campaign, similar in some respects to donation crowdfunding campaigns conducted on Kickstarter and Indiegogo. Set a Fundraising Goal.

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5 Ways to Gain Brand Ambassadors (And Keep Them)

Duct Tape Marketing

It follows that brand ambassadors add one more channel to your marketing strategy as well as a new dimension to it: personality. Using Hootsuite, you can set up a stream that will aggregate all of the conversations about your brand even if they don’t tag you in it. Look for the most engaged followers.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Meyler Capital is taking the analytical rigor of modern internet marketing and applying it to fund marketing. . A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . I’m an investor in this company, via ff Venture Capital, HOF Capital, and/or an affiliate thereof.

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How to Choose the Right Business Model for Your Start-up

Duct Tape Marketing

Products and services can be packaged and distributed through a multitude of channels and delivered in physical form, digital form and as one time purchases or ongoing subscriptions. Affiliate marketers fall into this category as do what are commonly referred to as value added resellers (VARs). Clarity.fm

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Startup Resources

www.vccafe.com

affiliate and referral marketing on the web. Likelihood of Confusion -trademark, copyright and Internet Law. aggregation. Internet trends. Internet TV. Roku Channel Store. State of the Internet. Custora â?? customer retention, churn reduction, lifetime value. Highrise â?? small business CRM.

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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you would like to move beyond the stupidity, sorry, of last-click: Strategic advice: Multi-Channel Attribution: Definitions, Models and a Reality Check. strategies).

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