Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports
Occam's Razor
FEBRUARY 9, 2015
My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? The delta in the above paid search graph, around 300k, is just a part of their winning strategy (which clearly is SEO + PPC, as it should be). Switch your IP to the first opportunity from #1.
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