David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. Point Nine Capital uses Mention for media monitoring.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

AUGUST 12, 2013

The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. You can even get great first-step guidance about how to rebalance your portfolio from that last column. Tag your Social campaigns. From a Venn -diagram. So on, and so forth.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JULY 18, 2011

With all the sexiness oozing out of social media it might seem insane to write about email. To not have it as an active part of your marketing portfolio is sub-optimal. To not have it as an active part of your marketing portfolio is sub-optimal. Is email a key part of your marketing portfolio?

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

APRIL 21, 2014

They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc. Typically this will apply to Paid Search, Affiliates, Email Marketing, Social Media, and Display campaigns. If you have a lot of them, aggregate them up.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

DECEMBER 12, 2011

If your product costs you $15 to make then, in the above scenario, you are shipping a crisp $5 bill along with every Social Media order! But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Where is it? Most likely in Excel. Where is it? Where is it?

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

JANUARY 10, 2011

Aggregation of marginal gains! 5: Embrace agility, nimbleness & a portfolio strategy. It helped us find new geo's to target, new affiliates to target and more. Get people to take small actions every day and some big ones every month. Go back make more love. Achievable victories, every day. Then came Offermatica.

Analytics 120

Analytics Web Agile Campaign 120

www.vccafe.com

MARCH 11, 2013

Social Media Tracking/Marketing. analytics for social media and online. affiliate and referral marketing on the web. social media and email marketing. aggregation. VC Portfolios. Aptana Cloud (svn, IDE, php, java, rails etc…). code spaces (svn). CVSDude (svn). github (git only).

Software Review 53

Software Review Technical Review Startup 53