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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. This is a great example of why data businesses have substantial moats.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. How many through affiliate deals? How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? You Manage What you Measure. How many through SEM?

Metrics 346
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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

To not have it as an active part of your marketing portfolio is sub-optimal. Measure retention rate over time in aggregate – or for optimal health, segment retention rate – and measure it for the various objectives you have set for your email marketing program. Is email a key part of your marketing portfolio?

Metrics 137
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Startup Resources

www.vccafe.com

Social networking. Social/Sharing. affiliate and referral marketing on the web. Create your own social network. free enterprise social network. aggregation. Social Commerce. Social CRM. Social Inbox. Social Leverage. social networks. Social News.

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Google Analytics Releases Advanced Segmentation: Now Be A Ninja!

Occam's Razor

Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. Most search portfolios (Search Engine Marketing or Search Engine Optimization) have a unhealthy obsessions with our brand terms. For a social networking site, do people under brand terms show a higher Visitor Loyalty or lower?

Analytics 105