Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

JANUARY 18, 2022

They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. They know there are affiliate links. And so, when people are making buying decisions, they make those searches elsewhere. They know there’s pay-to-play stuff.

Social Media 145

Social Media Audience Media Marketing 145

Duct Tape Marketing

AUGUST 13, 2015

This is especially true when certain posts are just shy of reaching the first page of Google’s search results, where they could be earning you a return on your investment. Click on the “Search Analytics” tab on your Dashboard, or go under “Search Analytics” at the left and choose “Search Analytics” there.

SEO 28

SEO Clickthrough Affiliate Private Equity 28