ConversionXL
NOVEMBER 28, 2018
Google dominates the search market, with about two-thirds market share ( roughly 90% if you include image and YouTube searches). So, if you’re looking for new business and easy scalability, the search network is one of your quickest routes. I’ll break this down into four major strategies within a search account: Bidding.
Occam's Razor
MARCH 30, 2017
On your phone, try to search for people in your lives by name, by faces, combine their name with events/things/locations and you’ll be surprised at what the AI returns. You set your desired outcomes (target CPA, ROAS, enhanced CPC) and let intelligence help you get to your goals – sans human micro fidgeting! Cool, right? Time of Day.
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searchengineland.com
MAY 30, 2012
Search Week Newsletter. Search Month Newsletter. B2B Search Marketing. In House Search Marketing. Local Search. Mobile Search. Multinational Search. Paid Search. Search & Analytics. Search & Analytics. Search & Conversion. Search & Display.
ConversionXL
SEPTEMBER 17, 2019
Identifying other indicators for intent will help you reach more ready-to-buy people with a CPA that’s similar to your best-performing audiences. The main differences are: The algorithm. Fixel has a set price based on website traffic; Criteo has a CPA model where you set a target CPA, and they “earn” the margin.
Occam's Razor
AUGUST 12, 2013
MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really.
VC Adventure
MARCH 18, 2010
While search marketing is already a huge business, more and more companies each day are discovering the advantages of advertising directly to customers through search engines. With different ad groups, ad copy and landing pages, search marketers can customize their campaigns to fit their business needs.
Up and Running
MAY 28, 2015
You have visits that you assume through organic search engine optimization. You don’t need a CPA. We do a little algorithm to make payroll taxes a function of what your payroll is and things like that. You have visits that you assume from clicks through social media. You can’t assume that startups require funding.
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