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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

However, we also see affiliate click fraud, competitor click fraud, click farms, and bots. When the fraud hit, that fell to just a few hundred pounds of revenue a day and a ton of wasted spend. To know whether a sudden change is expected or potentially fraudulent, you must regularly audit your analytics and ad performance.

PPC 121
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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

A secondary thing would be to ensure, or your mom will really be mad, that *every* link in your email is tagged with campaign tracking parameters your web analytics solution needs (without this you can’t do the B and O analysis). Most good email providers will do this automatically for whatever web analytics tool you use.

Metrics 137