Remove Affiliate Remove Analytics Remove Portfolio Remove Social Media
article thumbnail

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Point Nine Capital uses Mention for media monitoring. 1) Manage the firm .

article thumbnail

7 Ways That You Can Grow Your Business Online

Women Entrepreneurs Can

Leverage Social Media to Drive Traffic – Social media platforms like Facebook, Youtube, Instagram, and Twitter have hundreds of daily active users. Another cost-effective way is to use social media influencers. You can set a program where affiliates are paid in commission.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Guide to Grow Your Tech Startup

ReadWriteStart

Tools like audience analytics and surveys can offer invaluable insights, helping startups tailor their offerings more effectively. Whether it’s through in-app purchases, subscriptions, or affiliate marketing, diversification is key. Know Your Target Audience Understanding your audience is fundamental.

article thumbnail

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131
article thumbnail

Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

We have to have a robust Affiliate network. We have to do Social Media. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Maybe it is Affiliate and Paid Search. We have to do Search Engine Optimization.

.Net 119
article thumbnail

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161
article thumbnail

See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Why is it that your Affiliate program is targeted only to the bottom of the Do stage?

Framework 163