Remove Affiliate Remove Analytics Remove PPC Remove SEM
article thumbnail

Web Analytics Technical Implementation Best Practices. (JavaScript Tags)

Occam's Razor

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. It runs between $95 – $795.

article thumbnail

Web Analytics: An Hour A Day

Occam's Razor

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric

Occam's Razor

Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run). Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric is a post from: Occam's Razor by Avinash Kaushik. Like this post?

Metrics 98
article thumbnail

Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. That's why multichannel analytics is so important. Here's your online data: You are capturing the above information using your web log based or javascript tag based web analytics tool. Not impossible. Well just assume. :).

Analytics 116
article thumbnail

Standard Metrics Revisited: #3: Bounce Rate

Occam's Razor

It is almost instantly accessible in any web analytics tool. It is important to note that the first definition is the standard definition in tools like Google Analytics, WebTrends, Yahoo! Web Analytics, CoreMetrics etc etc etc. Are your email, affiliate, other marketing campaigns yielding low bounce rates?

Metrics 120
article thumbnail

Four Responsive Email Layouts

marketingland.com

Analytics |. Affiliate Marketing. New On Google Analytics Pages Reports - Entrance Metric 48 people have tweeted this article. Search Engine News, SEO & PPC Info. SPONSOR MESSAGE: Search, social, and mobile marketing – How to integrate SEM with emerging media channels. Social Media |. Search Marketing |.

Email 49