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Marketing Your App This Holiday

YoungUpstarts

by Vitaly Petritchkovitch, Director of Marketing at Audiobooks.com. December is a critical time for app marketers. It may seem strange, but ask yourself if you really need to market during the holiday. But if the holiday season is indeed an important opportunity for you, here are three tips for marketing your app: 1.

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When The Mobile Evolution Turns To Revolution

YoungUpstarts

It wasn’t that long ago that web-savvy marketers were touting the advances in technology that allowed anyone to build a website, publish a blog, or embark on a social media campaign. We are now a mobile society and the proliferation of smartphones and tablets has given rise to a new paradigm in digital marketing: the mobile app.

Mobile 160
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Need To Know: Answers To The Questions That Every First-Time App Developer Asks

YoungUpstarts

For anyone that wants to capitalize on this massive growth market, where do you begin, what resources do you need? Once you do a bit of your own market research you’ll feel more comfortable with making this important decision. Although this will depend on your marketing budget, when in doubt, go free. Talk to your customers!

Developer 162
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Forget Presidential Politics: Here’s How We Create Jobs — And How You Can Help

Gust

Today, it’s one of the most valuable companies in the world, with a market capitalization of more than $550 billion, directly employing 47,000 and supporting a far larger economy , from contractors and suppliers to iOS application developers. Granted most startups will never become another Apple or Google.

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Finding your One Metric That Matters

leananalyticsbook.com

Someone clicks on a banner, pay-per-click ad, or affiliate link. For example, Pinterest’s affiliate URL rewriting model , which requires that the site take into account the likelihood someone will actually buy a thing as well as the percentage of clickthroughs (see also this WSJ piece on the subject.).

Metrics 58