7 Reasons Smart Startups Establish 'Coopetition'
Startup Professionals Musings
SEPTEMBER 21, 2015
Every smart startup starts with a focus on a unique advantage, such as owning a distribution channel. It can establish architecture and industry-interface standards. It leads to referral agreements and affiliate marketing. If these elements are not your core competency or “secret sauce,” why not negotiate a sharing partnership?
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