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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Private equity and venture capital investors are copying our sisters in the hedge fund world: we’re trying to automate more of our job. . In the private equity universe, most Partners have primary training as deal-makers, not as managers. Many tools designed for B2B marketing in general are also relevant to investors.

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Startup Resources

www.vccafe.com

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. affiliate and referral marketing on the web. YCombinator Series AA Equity Financing Documents.

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Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

Occam's Razor

Pick Sarah Palin for your topic. :) But that would not be accretive for your brand equity, would it? On Google (paid search), on Facebook (display ads), on Radio (audio ads), and all other channels you can think of. That's Marketing money just can't buy. How to measure it? Individually this is not that hard to measure.