Remove Affiliate Remove B2C Remove Churn Rate Remove Search
article thumbnail

13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

new customer aquisition, conversion rate, and churn rate ). For example, if you want to see how a landing page contributes to your goal of increasing sales, conversion rate is a good metric to track. Traffic from direct links, such as an affiliate link or news source. Traffic from paid search ads on search engines.

Metrics 105
article thumbnail

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Coalesce address the more general problem of searching through large data sets for best fits. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. Pacer is useful to search prior litigation, bankruptcies, etc.