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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

DECEMBER 3, 2019

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Pacer is useful to search prior litigation, bankruptcies, etc. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking.

Technical Review 78
Technical Review Software Review Analytics Private Equity 78
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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

OCTOBER 30, 2019

During the referral stage, customers have become advocates for your company and/or product, actively referring new business to you. Perhaps they’re enrolled in a formal affiliate program. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. Reactivation. How to master CRO for SaaS.

Retention 48
Retention Metrics Churn Rate Acquisition 48
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