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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. What Is Affiliate Marketing? Some people confuse affiliate marketing with referral marketing. You start with two affiliates: Kim and Jim.

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UTM Parameters: A Complete Guide for Traffic Attribution

ConversionXL

If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? You may run, for example, several Facebook campaigns. Which email campaign was this link in? It does not happen automatically. What keyword exactly?

Analytics 118
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Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

In this blog post we are going to bring the sexyback. I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Oh, and everything has a CPA (not just your paid search or display/banner ads). Where is it?

Metrics 151
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Three Amazing Web Data Analyses Techniques For Analysis Ninjas

Occam's Razor

This blog post has three ideas I've learned from other smart people, ideas that help surprise the "organization" with something non-normal and get it to take action. I'm going to redo the tables, just to make them fit the width of this blog. An immediate implication is that if at a CPA of $16.7 It is hard.

Web 87
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How to Build an Audience with Social Media Brand Marketing

ConversionXL

They know there are affiliate links. They know that the vendor’s blog isn’t objective. When people share your content with like-minded groups on social media, it helps build affiliation and keeps you top-of-mind. Use this to build your sub-brand framework that every digital marketing campaign must follow.

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Excellent Analytics Tip #17: Calculate Customer Lifetime Value

Occam's Razor

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. A fraction of those Marketers / Directors will calculate Conversion Rates for those marketing campaigns. His blog, Non-line Blogging , is a favourite of mine. Lovely, warm hugs and smiles for them. They deserve our love.

Analytics 135
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How To Get More SEO Value Out of Your Existing Content

Duct Tape Marketing

How To Get More SEO Value Out of Your Existing Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. If you have a large blog, instead of working within your browser, you may want to click on “Download This Table”. Add more content. In doing so, you may rank for even more long-tail terms.

SEO 28