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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. The faster this process can be repeated, the more likely they’ll find scalable, repeatable ways to grow the business.”. Rather than run marketing campaigns to pull customers away from its rival, it experimented.

Retention 113
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

This provides us more time to develop meaningful relationships with prospects and customers. A number of analysts have particular focus on serving the customers of technology companies, e.g., Gartner and 451 Research , and their work is also relevant for investors. 3) Raise capital. 6) Due diligence.

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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

Exhibit B: This is the best-selling course in the “Conversion Rate Optimization” category on Udemy. Now, the exact terms are a little different at every company, but the SaaS customer lifecycle generally looks something like this: Awareness. The Pareto Principle states that you get 80% of your revenue from 20% of your customers.

Retention 101
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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

Exhibit B: This is the best-selling course in the “Conversion Rate Optimization” category on Udemy. Now, the exact terms are a little different at every company, but the SaaS customer lifecycle generally looks something like this: Awareness. The Pareto Principle states that you get 80% of your revenue from 20% of your customers.

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How To Calculate & Increase Customer Lifetime Value

ConversionXL

That it costs 5-7x more to acquire a customer than it does to retain one isn’t entirely true. The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher.

Customer 133