ConversionXL

FEBRUARY 3, 2022

John says to drive growth, growth marketers must develop a “ T formation.”. In the retention phase, measure these performance metrics: Retention rate vs. churn rate Customer churn Net Promoter Score Email open rates Email click-through rate. Webinars are cheap to run.

Retention 113

Retention Marketing Acquisition Channel 113

David Teten

DECEMBER 3, 2019

This provides us more time to develop meaningful relationships with prospects and customers. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. 3) Raise capital. 9) Accelerate portfolio company value.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

OCTOBER 30, 2019

Humans develop habits based on what we believe is the fastest way to get from trigger to reward. Renewal rate. During the referral stage, customers have become advocates for your company and/or product, actively referring new business to you. Perhaps they’re enrolled in a formal affiliate program. Image source ).

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 30, 2019

Humans develop habits based on what we believe is the fastest way to get from trigger to reward. Renewal rate. During the referral stage, customers have become advocates for your company and/or product, actively referring new business to you. Perhaps they’re enrolled in a formal affiliate program. Image source ).

Retention 48

Retention Metrics Churn Rate Acquisition 48

ConversionXL

MARCH 5, 2014

This is why software companies like Salesforce might have a marketplace , where they’ll make between 15-25% off of apps sold through their service… …or Moz , who partners with other companies to offer member only perks, which likely operate the same way as an affiliate program. . But like Steven H. image source.

Customer 133

Customer Churn Rate Retention Acquisition 133