Occam's Razor

SEPTEMBER 19, 2011

We have to do Email Marketing. We have to have a robust Affiliate network. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Maybe it is Affiliate and Paid Search. A little army in your company runs the TV campaigns.

.Net 119

.Net Campaign Channel Analytics 119

Occam's Razor

AUGUST 6, 2007

Definition: It is usually measured in two ways: The percentage of website visitors who see just one page on your site. I am a bit more aggressive in my analysis and so I personally prefer the latter definition (using time). I am a bit more aggressive in my analysis and so I personally prefer the latter definition (using time).

Metrics 120

Metrics Analytics PPC Campaign 120

Occam's Razor

JULY 31, 2006

Definition first: Conversion rate , in percentage, equals Outcomes divided by Unique Visitors during a particular time period. More importantly being a practitioner I feel metric definitions should incorporate on the ground reality and using Unique Visitors accommodates that reality. So hopefully it was helpful to you.

Analytics 115

Analytics Conversion PPC Metrics 115

Occam's Razor

AUGUST 28, 2006

there is some confusion around around a standard metric definition and that does not help. Metric Definition : Site Abandonment Rate (in percent terms) = [1 – (the total orders placed on the website divided by total add to cart clicks)]. My hypothesis is that. we don’t understand the true power of this metric.

Metrics 98

Metrics Analytics SEM Campaign 98