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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. strategies).

Analytics 131
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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128
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Perot Jain steps up to support Dallas entrepreneurs

Austin Startup

They are also helping us fund a social media campaign to reach people who might not already be coming to The DEC or other coworking spaces. The leadership team combines deep operational expertise within the technology sector along with extensive strategic advisory experience to deliver unparalleled value to its investment portfolio.

Dallas 48
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Google Analytics Releases Advanced Segmentation: Now Be A Ninja!

Occam's Razor

On you left are the Dimensions (customer & campaign attributes) and Metrics (numbers, key performance indicators) you can choose to create custom segments of your own. Most search portfolios (Search Engine Marketing or Search Engine Optimization) have a unhealthy obsessions with our brand terms. Branding baby! just kidding!).

Analytics 105