Occam's Razor

SEPTEMBER 19, 2011

We have to have a robust Affiliate network. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Maybe it is Affiliate and Paid Search. The company truly has a portfolio strategy when it comes to marketing. The people.

.Net 119

.Net Campaign Channel Analytics 119

Duct Tape Marketing

NOVEMBER 11, 2021

Helpful affiliate tools: Referral Candy , Referral rock. I mean, if you think about affiliate deals, they're kind of, Hey, you know, send somebody our way, use this referral link and you get 20 bucks. John Jantsch (07:39): They were going to photograph the projects anyway for their own portfolio and further their own website.

Affiliate 96

Affiliate Advisory Board Networking Programming 96

Both Sides of the Table

OCTOBER 31, 2011

VC Delta is scraping websites of VCs and Tweeting when they add new portfolio companies to their websites making it easier to track when other VCs are doing. talk about their Twitter integration and how you can use Twitter analytics to better monitor social media conversion on marketing campaigns. Augmented Data.

Florida 324

Florida API Seattle Semantic 324

Both Sides of the Table

MAY 4, 2010

They were started in affiliation with IdeaLab and were the first-round lead in PayPal. We also talked a lot about Geodelic , a portfolio company of Clearstone, who is trying to change the metaphor of how people discover location based information by partnering with large companies and brands.

IPO 236

IPO .Net Venture Capital Strategic Investors 236

Austin Startup

DECEMBER 12, 2017

They are also helping us fund a social media campaign to reach people who might not already be coming to The DEC or other coworking spaces. The leadership team combines deep operational expertise within the technology sector along with extensive strategic advisory experience to deliver unparalleled value to its investment portfolio.

Dallas 48

Dallas San Antonio Houston Texas 48

Occam's Razor

AUGUST 12, 2013

The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Campaign is defined as anything but Direct traffic.

Channel 161

Channel Analytics Campaign Conversion 161

www.vccafe.com

MARCH 11, 2013

Campaign Monitor. web analytics measure marketing campaigns. SEO and campaign management tool. affiliate and referral marketing on the web. Campaigner - email marketing suite. Campaign Monitor â?? VC Portfolios. Login System. Social functionality. Crowdfactory. Google Geocoding API. IP Location Tools.

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

JULY 22, 2013

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. Why is it that your Affiliate program is targeted only to the bottom of the Do stage? You want sales, yes. It is also rude.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack. Because it is hard. Not impossible. that took ten seconds.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 9, 2016

You'll see in an instant the very cool things you can track and analyze… With a little bit of smart tagging you can track your internal promotions ( buy one Make America Great Again hat and get one Stronger Together hat free! ), transactions with coupon codes, affiliate sales and more. Affiliates! It is painful.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

MARCH 23, 2010

When it comes to proving which campaigns are better and which numbers to report to the management what will you do? Never bother to sign up for their own email campaigns (to see how much they stink). Here are some reasons: ~ It is really really hard to make sure you have implemented one tool correctly. Was that what you set out to buy?

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Let's do this!

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

JANUARY 9, 2012

" Sad, unimaginative measurements of their sad, unimaginative campaigns. 2 Multiplicity: Competencies, Campaigns, Systems, Everything. All while constantly optimizing your portfolio via controlled experiments. You can try the offer with just one affiliate or some Bing ads. Oh and yes, I do get that this is hard.

Marketing 140

Marketing Analytics Web Channel 140

Occam's Razor

JANUARY 10, 2011

At the end of a recent keynote recently the first question to me was: "Sure you can optimize the page and campaign based on clicks and on amount donated. I can measure that they donated and which email campaigns caused them to donate actual hard earned dollars. I did great with my online campaign!" 4: Be pragmatic.

Analytics 120

Analytics Web Agile Campaign 120

Occam's Razor

OCTOBER 22, 2008

On you left are the Dimensions (customer & campaign attributes) and Metrics (numbers, key performance indicators) you can choose to create custom segments of your own. Most search portfolios (Search Engine Marketing or Search Engine Optimization) have a unhealthy obsessions with our brand terms. Branding baby! just kidding!).

Analytics 105

Analytics Web Search Non-Compete 105

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." For example, which countries contributed to total revenue.

Analytics 140

Analytics Web Metrics DC 140