SaaS CRO: What You’re Not Testing (But Should)
ConversionXL
OCTOBER 30, 2019
Some 65% don’t trust ads, and 71% don’t trust sponsored social media ads, in particular. Perhaps they’re enrolled in a formal affiliate program. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. The ROI of an existing customer is higher than the ROI of a net new customer.
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