Both Sides of the Table

APRIL 4, 2011

Because it can be hard to define or agree company objectives at an early stage I believe most people avoid them. If you can break this down by channel that you’ve acquired them from this is obviously better. How many through affiliate deals? How many through SEM? How many adds came through organic SEO?

Metrics 346

Metrics Startup Acquisition SEM 346

Up and Running

JULY 26, 2016

These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If the CAC is above the LTV, but not too much—there’s some potential in this channel. This is when metrics come into play.

Revenue 60

Revenue Acquisition Channel Campaign 60

YoungUpstarts

APRIL 26, 2016

This is driven by the fact that a company’s mobile site is intimately connected with all its marketing activities including email, SEO/SEM, affiliates, etc. Prior to founding Moovweb, Ajay was an early stage investor in startups and wrote apps for the very first smartphones.

Mobile 100

Mobile Web SEM Affiliate 100