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Finding your One Metric That Matters

leananalyticsbook.com

Communicating this focus to your employees, investors, and even the media will really help you concentrate your efforts. For online businesses, most of them are transactional, collaborative, SaaS-based, media, game, or app-centric. Someone clicks on a banner, pay-per-click ad, or affiliate link. I’ll explain.

Metrics 58
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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

After all, the human voice is connecting, humanizing, and authentic in ways no other media can be. There are many ways to network: send someone an email, make a phone call, engage on social media, etc. Create a referral/affiliate program. This kind of metadata can really boost clickthroughs to your site. Networking.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

After all, the human voice is connecting, humanizing, and authentic in ways no other media can be. There are many ways to network: send someone an email, make a phone call, engage on social media, etc. Create a referral/affiliate program. This kind of metadata can really boost clickthroughs to your site. Networking.

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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

Everything I’ve found indicates that these heavy pitch oriented autoresponders lead to higher spam complaints, unsubscribes, and negative brand mentions through social media. In the last article about ReOptimizing your AutoResponder , I quoted a case study by Mauro D’Andrea about how he improved his email clickthrough rates.

Campaign 130
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How To Get More SEO Value Out of Your Existing Content

Duct Tape Marketing

Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). For example, if I wrote an article about affiliate marketing, I would title it “CPA Marketing – How To Increase Your Affiliate Marketing Revenue By 137%”. Add more content. Create different forms of multimedia.

SEO 28
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

First, your advertising is either Paid, Owned, or Earned Media. Display ads are Paid Media. Your blog is Owned Media. Socially-shared content posted by others not at the company or being paid by you is Earned Media. Does the funnel begin on the clickthrough to the site? After the product has been added to the cart?

Analytics 113